Full ADDIELearning systemsFounder

Building GUCO Learning Lab, from one online class to three lines of learning

In 2020, families started asking me for personalized online English classes. I have been designing the lab around that demand ever since: its model, its programs, its tools and its brand.

Role: Founder and instructional designer
Since: March 2021
Learners: 40+ learners: children, teens, adults and teams
Languages: English and Spanish, A1 to C1

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How it started

April 2020: a phone, a white wall and a lot of energy

The pandemic caught me teaching preschool. I started recording short videos so my students could keep learning at home. Then families began asking for one-on-one online classes, and the requests never stopped.

Thumbnail of an English video Belén recorded in April 2020

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Four names, one idea

How the brand grew up

2020No name yetJust me, a phone and families asking for personalized online classes.

2022Belén with ingThe first name, built around me as the teacher.

2023GUCO LanguageA brand of its own for the language classes.

2025GUCO Learning LabI expanded my services and fell in love with instructional design: three lines of learning, from one person to whole organizations.

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One model

Three lines of learning

GUCO AcademyTailor-made English and Spanish for adults: level-based routes, Spanish for newcomers to Mexico, and English for each profession.

GUCO Jr. LabOne-on-one classes, homeschooling by subject aligned to the school's program, and a plan families teach at home.

GUCO CorporateInstructional design, training and languages for teams, evaluated with the Kirkpatrick model.

What I designed

A lab, not just a class

A learning modelDiagnose, ideate, prototype, test, improve: the method behind every GUCO program.

Who is the learning for?My team → GUCO CorporateMe → GUCO AcademyMy child → GUCO Jr. Lab

Intake and diagnosisEvery client starts with questions that change by need.

Corporate solutionsDesign, team training, languages and consulting for organizations.

1Reaction

2Learning

3Behavior

4Results · on request

Evaluation that shows resultsA Kirkpatrick route, levels 1 to 3, in every corporate proposal.

Brand and communicationBrand guide, campaigns, flyers, carousels and the website.

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Selected pieces

How an organization meets GUCO

From the first post to the proposal. Shown as previews only: hover a deck to fan it out.

**Corporate campaign**Social carousel for organizations

**Proposal**Diagnosis, work route and Kirkpatrick evaluation (sample client)

**Corporate flyer**The five-step process, with a QR to start

**Also for families**GUCO Jr. Lab flyer and the three lines

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Testimonials

What learners say

Learners of GUCO Academy, in their own words.

I love the way she makes classes super practical, understandable and fun.

Joe C.★★★★★

Recomiendo mucho las clases porque son personales y trabajas muy de cerca.

Ivan F.★★★★★

Por fin siento que entiendo la gramática, antes me revolvía un buen. Me ha ayudado a perderle el miedo a hablar.

Samantha R.★★★★★

I absolutely recommend it, because I felt the difference between this course and the school system.

Laura B.★★★★★

Me ha gustado mucho porque es un curso muy amigable y práctico.

Ingrid Q.★★★★★

It's adapted to your needs.

A.B.★★★★★

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What it shows

Design that scales without losing the person

Every program at GUCO still starts with a diagnosis of one learner or one team. What changed is that the questions, templates and reports are now designed once and reused, so other teachers can deliver with the same care.

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